A.I.S.E. Washright Campaign
For the Washright campaign launched by A.I.S.E., the International Association for Soaps, Detergents and Maintenance Products, Eleven3 organized a one-week happening on the Schuman roundabout in Brussels
A gigantic cube of 12-by-12 meters highlighted the Washright cleaning tips, and a tour bus was on site to provide the media and public with further information
In addition, a press conference was held at the EU Commission
More info at www.washright.com
Details
country : Belgium
place : Schuman roundabout - Brussels
duration : 1 week