Adam Opel AG Crossland X Press Launch

Eleven3 once again developed the full locations and event concept for the 2-week media launch of Opel’s new Crossland X model in Italy, during which some 450 media from all over Europe were invited to a product presentation and test-drives in the Veneto region

This comprised an original press conference set-up on the premises of the 47 Anno Domini Vineyards close to the Marco Polo Venice airport, which allowed the media to get “tuned in” to all technical and marketing aspects and set the scene for their own individual test-driving experience

Another amazing location Eleven3 proposed as a coffee stop was Duca di Dolle, a former medieval convent now transformed in a romantic “relais” located in the village of Rolle di Cison di Valmarino, with one of the most stunning landscapes in the Prosecco Region

Eleven3 also selected the Almar Hotel located in Jesolo in front of the Adriatic Sea to accommodate the media guests during the launch

All in all, our agency collaborated with Adam Opel AG on more than a dozen international media drives and programs over these last few decades

Details

country : Italy

place : Veneto Region

duration : 2 weeks

guests : 450

staff : 2