Philip Morris International


Illicit Trade

Philip Morris International Illicit Trade

The Brand Integrity department of Philip Morris International organized a half-day conference in Brussels under the title “Eliminating the Illicit Trade of Tobacco Products,” aimed at explaining efforts to fight counterfeit and contraband cigarettes to an audience that included members of the European Parliament and officials from the European Commission and national governments

Eleven3 developed two communication tools for this event:

  • four interactive kiosks, which provided participants with insights into four key aspects of the issue
  • a display of illegal and genuine products, letting viewers see how to recognize the former

Details

country : Belgium

place : Solvay Library - Brussels

duration : 1 day

guests : 160

staff : 4

Event Job List

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Washright Campaign

Adam Opel AG

Crossland X Press Launch
Karl Press Launch
New Meriva on Tour

bpost

Staff Awards Ceremony

Chopard

24H of Le Mans ’14

Costa Cruciere

Dolce Vita Event

Dacia

10 Years Ride & Drive
New Logan MCV

Delhaize Group

Ahold Delhaize Merge Announcement
Extraordinary Shareholder’s Meeting

Detry

Open Doors Days

Distrigas

GIIGNL
Zeebrugge Terminal Event

DSM

Booths for Recruitment Events

Elanco

Guiding Coalition Congress
Onboard Meeting

ERTRAC

European Green Cars Initiative

European Commission

Brussels Economic Forum

Fost Plus

Festival Management

Galère

50th Birthday
New Headquarters

GDF SUEZ

BEE Voeux
BOZAR Gala Evenings
La Monnaie
Purchase Convention

Global Covenant of Mayors

New Headquarters Opening

GSK

CI Congress

HEC Paris

European Executive Campus

I.R.I.S.

Personnel Party

International Diabetes Federation

World Health Assembly Side Event
World Diabetes Day Breakfast Event

Lanxess

Capital Markets and Media Days
Lustran Polymers
Rubber Day

MUFG

50th Anniversary

Pfizer

BSTH Congress

Philip Morris Benelux

Anti-Counterfeiting Workshops
EU&U Event

Philip Morris International

Anti-Counterfeit Event at EP
Illicit Trade

Renault

Luxembourg Press Lunch
Press Conference
R.S. 01 Media Presentation

Royal Museums of Fine Arts

Auditorium
Private Events

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Personnel Incentive ’14
Personnel Incentive ’15
Personnel Incentive ’16
Personnel Incentive ’17

Tele Atlas

New Ghent Headquarters Opening
Roadshow
Vision Tour Rome

Toyota

Brussels Airport Display

Volvo

Media and Design Events

Winterthur

Brokers Day

ZEP

General Assembly