Philip Morris International Illicit Trade
The Brand Integrity department of Philip Morris International organized a half-day conference in Brussels under the title “Eliminating the Illicit Trade of Tobacco Products,” aimed at explaining efforts to fight counterfeit and contraband cigarettes to an audience that included members of the European Parliament and officials from the European Commission and national governments
Eleven3 developed two communication tools for this event:
- four interactive kiosks, which provided participants with insights into four key aspects of the issue
- a display of illegal and genuine products, letting viewers see how to recognize the former
Details
country : Belgium
place : Solvay Library - Brussels
duration : 1 day
guests : 160
staff : 4