Philip Morris International


Illicit Trade

Philip Morris International Illicit Trade

The Brand Integrity department of Philip Morris International organized a half-day conference in Brussels under the title “Eliminating the Illicit Trade of Tobacco Products,” aimed at explaining efforts to fight counterfeit and contraband cigarettes to an audience that included members of the European Parliament and officials from the European Commission and national governments

Eleven3 developed two communication tools for this event:

  • four interactive kiosks, which provided participants with insights into four key aspects of the issue
  • a display of illegal and genuine products, letting viewers see how to recognize the former

Details

country : Belgium

place : Solvay Library - Brussels

duration : 1 day

guests : 160

staff : 4

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