Adam Opel AG Karl Press Launch

For the international press launch of Opel’s new KARL small car, Eleven3 developed the full locations and event concept, and executed several high-impact activities during the 3-week presentation and test-driving appraisal in the Zaandam / Amsterdam area, during which some 600 media from all over Europe were catered to

Eleven3 fully designed an open-air press conference close to Schiphol airport allowed the media to get “tuned in” to all technical and marketing aspects, setting the scene for their own individual test-driving experience

For the evening dinner, Eleven3 created a truly unique experience in Het Jonge Schaap, the only remaining commercially operated wood-sawing windmill in the Netherlands, located on the Zaanse Schans

Every evening, after closure, the mill was transformed into a cosy dinner area, where a succulent dinner was served, prepared by Chef Jaimie Van Heije

Eleven3 also selected the Inntel Hotel Zaandam to accommodate the media guests during the launch

With its unusual design fully in line with the city of Zaandam’s architecture, this hotel offered a unique Dutch-minded experience, also allowing easy test-driving possibilities

Details

country : Netherlands

place : Zaandam / Amsterdam

duration : 3 weeks

guests : 600

staff : 3

Event Job List

A.I.S.E.

Washright Campaign

Adam Opel AG

Crossland X Press Launch
Karl Press Launch
New Meriva on Tour

bpost

Staff Awards Ceremony

Chopard

24H of Le Mans ’14

Costa Cruciere

Dolce Vita Event

Dacia

10 Years Ride & Drive
New Logan MCV

Delhaize Group

Ahold Delhaize Merge Announcement
Extraordinary Shareholder’s Meeting

Detry

Open Doors Days

Distrigas

GIIGNL
Zeebrugge Terminal Event

DSM

Booths for Recruitment Events

Elanco

Guiding Coalition Congress
Onboard Meeting

ERTRAC

European Green Cars Initiative

European Commission

Brussels Economic Forum

Fost Plus

Festival Management

Galère

50th Birthday
New Headquarters

GDF SUEZ

BEE Voeux
BOZAR Gala Evenings
La Monnaie
Purchase Convention

Global Covenant of Mayors

New Headquarters Opening

GSK

CI Congress

HEC Paris

European Executive Campus

I.R.I.S.

Personnel Party

International Diabetes Federation

World Health Assembly Side Event
World Diabetes Day Breakfast Event

Lanxess

Capital Markets and Media Days
Lustran Polymers
Rubber Day

MUFG

50th Anniversary

Pfizer

BSTH Congress

Philip Morris Benelux

Anti-Counterfeiting Workshops
EU&U Event

Philip Morris International

Anti-Counterfeit Event at EP
Illicit Trade

Renault

Luxembourg Press Lunch
Press Conference
R.S. 01 Media Presentation

Royal Museums of Fine Arts

Auditorium
Private Events

Sopralex

Personnel Incentive ’14
Personnel Incentive ’15
Personnel Incentive ’16
Personnel Incentive ’17

Tele Atlas

New Ghent Headquarters Opening
Roadshow
Vision Tour Rome

Toyota

Brussels Airport Display

Volvo

Media and Design Events

Winterthur

Brokers Day

ZEP

General Assembly