Adam Opel AG Karl Press Launch

For the international press launch of Opel’s new KARL small car, Eleven3 developed the full locations and event concept, and executed several high-impact activities during the 3-week presentation and test-driving appraisal in the Zaandam / Amsterdam area, during which some 600 media from all over Europe were catered to

Eleven3 fully designed an open-air press conference close to Schiphol airport allowed the media to get “tuned in” to all technical and marketing aspects, setting the scene for their own individual test-driving experience

For the evening dinner, Eleven3 created a truly unique experience in Het Jonge Schaap, the only remaining commercially operated wood-sawing windmill in the Netherlands, located on the Zaanse Schans

Every evening, after closure, the mill was transformed into a cosy dinner area, where a succulent dinner was served, prepared by Chef Jaimie Van Heije

Eleven3 also selected the Inntel Hotel Zaandam to accommodate the media guests during the launch

With its unusual design fully in line with the city of Zaandam’s architecture, this hotel offered a unique Dutch-minded experience, also allowing easy test-driving possibilities

Details

country : Netherlands

place : Zaandam / Amsterdam

duration : 3 weeks

guests : 600

staff : 3