Volvo
Media and Design Events
Volvo Media and Design Events
Eleven3 was hired by Volvo Cars to organize two key events in connection with the Geneva Motor Show:
- a media dinner for the launch of two new models, the V70 and the XC70, which involved 300 journalists
- a design dinner for 80 selected international journalists, addressing the present and future design philosophy of the brand
Both events were held at Expolac, in central Geneva, and Eleven3 developed two different concepts for the events: the media dinner was created around the theme of “Swedish luxury,” and the design dinner used “black & white” as its defining theme
Details
country : Switzerland
place : Expolac - Geneva
duration : 2 evenings
guests : 300 + 80