Chevrolet Europe

” Young ? Creative ? Chevrolet ! “

Chevrolet Europe ” Young ? Creative ? Chevrolet ! “

To build up the brand image of Chevrolet and its products, Chevrolet Europe decided to launch a contest aimed at young artists throughout Europe: “Young ? Creative ? Chevrolet !”

The initiative was launched at the Geneva Motor Show in March 2007 in cooperation with schools of applied arts and extended over the course of the full year

Eleven3 was instrumental in developing the concept and implementing many aspects of it

The contest initially covered five disciplines (photography, video, visual arts, interior design and fashion) and eight countries (France, Switzerland, Austria, Italy, Spain, Belgium, the Netherlands and Turkey)

The winning projects at the national level competed in a European finale, of which the results were announced in Geneva in 2008

The contest was subsequently extended to new disciplines and countries and was continued through 2013

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